The study of 2,000 women found that about one in 20 likes to try something different with each trip to the hairdresser.
Almost half are willing to be experimental and take risks with their tresses.
Women are likely to go for two new styles and at least one colour change every year with some switching shades 100 times between the ages of 15 and 65, the 'Daily Express' reported.
The study found 64 per cent of women will alter their hair simply because they are bored with their current style.
Nearly 12 per cent will change their hair so as to look like a celebrity while 15 per cent will change their style for a wedding.
Thirteen per cent women would change their hairstyle after having a baby. Other reasons for trying out a new hairstyle were birthdays and break-ups.
The research by Toni&Guy stylists found women visit the hairdresser five times a year making around 250 trips before hitting 65.
"It's great to see that most women will experiment with their hair rather than stick to the same tried and tested look," said Sacha Mascolo-Tarbuck, global creative director for the chain.
"A new hairstyle or colour can be a great way to brighten up your appearance or even celebrate a big life change or milestone event.
"If you like being the centre of attention and keeping up with the latest trends, nothing does this more than a radical cut or colour.
"And if you aren't brave enough to go for a completely different look, just going for a slightly lighter or darker shade than usual, or chopping more off the ends, can still have the same effect," Sacha said.
source : The Indian EXPRESS